Read the article, The McDonaldization of Society and answer the following questions on a separate sheet of paper:
1) What does Ritzer mean by the "McDonaldization" of society?
2) What are the dominant values in a fully rationalized society? Give an example of how each of these five values has shaped everyday life in contemporary American society.
3) Why is irrationality an inevitable by-product of this growing rationality? What is the difference between a rational system and a reasonable system?
4) Drawing upon your reading of the article, describe how Americans learn the values of a rational society. How are we socialized to live in a McDonaldized society?
5) Can you identify subcultures or countercultures whose values run counter to the five values of McDonaldization?
6) Evaluate the values of the McDonald's culture. To what extent is your value ethnocentric?
7) Is there another viewpoint of this trend that Ritzer ignores? What are some of the positive aspects of rationalization for society?
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